There, I said it! Now, I know that for some people that statement will make you assume that I am a bitter, cynical wildebeest of a person who isn’t capable of feeling love or any other human emotions (You aren’t entirely off base. I’m somewhat emotionally hollow, and after a few carbohydrates can bear a striking resemblance to wildebeests, or really any other creature in the buffalo-ish family). The thing is, I don’t think love is stupid at all, I think it’s beautiful, wonderful, and am fortunate to have a lot of it in my life. I didn’t always feel this way about Valentine’s Day. I used to be pretty indifferent about it, but then Instagram influencers became a thing and suddenly I found myself loathing a whole lot of things I used to not care about at all.
I’ve started doing something that’s probably not that great for me, and I call that thing “hate reading.” Meaning, I go to the social media accounts of those I loathe and look at all the absolutely terrible things they do and say (also, if you say you never do this, you’re probably, and by probably I mean, definitely a huge liar). This morning, I got up, got some work done, smiled at all the cute photos of significant others and babies people I actually like in real life were posting, reminisced about my favorite gifts of V-Days past (6th grade, my mom got me a t-shirt from Abercrombie and a bottle of what would become my signature scent until 10th grade, Tommy Girl), laughed at a few memes, and consumed way too much coffee, a good, pretty standard Wednesday morning for me, that is until Instagram’s algorithm decided that for, whatever reason, I deserved to suffer.
An “Influencer” I make a very express point of not following, for the sake of my own mental health, had posted a series of photos with her “lover” (Unless you’re Will Ferrel and/or Rachel Dratch, let’s never use this word again, thanks) where they were oh so candidly indulging in unhealthy food (which of course, was nowhere near her actual mouth), with an attached post so badly written (as the person who writes the posts on this blog, I think you can all agree that if I post what I do with some semblance of confidence, and call someone else’s writing terrible, it’s pretty bad). So, I get to the end of this millennial manifesto of a blog post (but not before rolling my eyes, audibly groaning, and saying “calm it down, Rupi Kaur” several times under my breath), and see that the whole thing is literally sponsored by a brand. I promptly fight the urge to cloak myself in all black, and skulk around New York City informing everyone that love is dead.
Look, I’m not trying to burst anyone’s heart shaped bubble here, but if we’ve gotten to the point where a day that is (allegedly) supposed to be about celebrating the love in our life is just another day where I must suffer through your horribly written, incredibly staged #SponsoredContent and watch other people consume it like it’s some sort of aspirational thing, please, get Valentine’s Day as far away from me as possible. As far as my plans for tonight that you absolutely had no intention of asking about? I’m attending a Soul Cycle class, coming home to indulge in a ridiculously overpriced skincare regimen, and go to bed, as I always do, fervently praying that I never have to see someone use the hashtag #InstaGood ever again.