It might shock you to discover that I am not someone who is all that impacted by the feel good campaigns that brands tend to run in order to make our world a better place*. Obviously I’m kidding about that shocking you, anyone who has spent more than a few minutes with me knows that unless it deals with animals, I don’t care, and more often than not perky ad campaigns will just leave me feeling nauseous.
Case in point: Coca Cola’s #ShareACoke campaign, which encourages consumers to Share a Diet Coke with BFF, VIP, a couple hundred really random first names, Mom, Dad, the winky “DTF? slash U Up?” emoticon etc. Maybe it’s because I never found my name (#StillBitter), or just because I find the premise ridiculous, but I’ve taken the liberty to compile a list of things that most people are more likely to #ShareADietCoke with.
#ShareADietCoke with Delusions of Grandeur
#ShareADietCoke with Your Abandonment Issues
#ShareADietCoke with Self Loathing
#ShareADietCoke with that “I forgot to take my Birth Control” Panic Attack
#ShareADietCoke with that Plan B Pill
#ShareADietCoke with those Wine Induced Texts You Sent Last Night
#ShareADietCoke with Your Hangover
#ShareADietCoke with Commitment Issues
#ShareADietCoke with Your False Sense of Entitlement
#ShareADietCoke with That Think Piece You Just Read
#ShareADietCoke with Curated Social Media Accounts
#ShareADietCoke with That Super Informative Buzz Feed Quiz You Just Took
#ShareADietCoke with the “Still Watching?” Message on Netflix
#ShareADietCoke with Sallie Mae
#ShareADietCoke with the Downfall of JCrew
#ShareADietCoke with Your Seamless Delivery Guy
#ShareADietCoke with that Person from High School you’re stalking on Social Media
#ShareADietCoke with Your Fleeting Mortality
#ShareADietCoke with Your Tinder Matches
Just kidding about that last one, you’re never sober around those!
*sell their products

